CME is well versed in online research technology. We have dedicated
staff consultants who have years of experience in working with clients
special needs that are adaptable to online data collection.
Not all information needs lend themselves to web-based technology. We
at CME can advise you on proper application and maintain your high
standards of research integrity whenever this information gathering
medium is deemed useful and cost effective.
Whether you need a simple survey in the field quickly, or you require
more complex (skips, branches, rotations, etc.) logic, we have a
solution to meet your needs. We offer custom HTML programming – a
solution that few other marketing research suppliers can provide.
CME has ready access to a wide variety of online panels including
willing participants in the following areas:
| • Advertising |
• Marketings |
| • Audio |
• Medical |
| • Automotive |
• Real-estate |
| • Cell Phone |
• Retail |
| • Clothing |
• Seniors |
| • Computers |
• Software |
| • Consumer |
• Telephone |
| • Education |
• Transportation |
| • Furniture |
• Video |
| • Health/Healthcare |
• Youth |
| • Home Products |
|
Web-Based Research -
Advantages
Several advantages of using the CME online data collection methodology
include:
- Fast project turnaround with real time
results
- Higher response rates with innovative
project designs.
- Inexpensive cost per contact compared to
more traditional methods.
- Survey can be completed at the responent’s
convience at work or from home.
- Allows for the use of visuals/graphics for
better communications.
- No possibility of interviewer bias/all
rspondendts are exposed to the same stimuli.
- Use of complicated skip patterns for
improved results.
Further, CME provides
the folowing project support:
- Speed of access/reliability via a highspeed
backbone
- Complete project security
- 24/7 server monitoring as well as
availability
CME has the
experience to deliver your information needs online.
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